CLASS DESCRIPTIONS:
Forecasting Your Cash Needs
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Blog Wild: A Hands-on Experience in How a Blog Can Help Your Business
What is a blog, anyway, and can you really market your business with one? Find out the answers and learn how to figure out if a blog is right for your business. Recommended resources for getting started and advice on how best ro use it to bring in new customers.
Instructor: Bob Dunn, MarketingYourSmallBiz.com
5 Communication Steps: Get the Sale
How you communicate with your prospects and clients can be the difference between getting the sale or losing out to your competitor. Learn a 5-step technique for thinking quickly and answering tough questions in the moment. Discover the secret of asking important questions and listening at a deep level. Good communication skills are a vital component to building the trust necessary for a wildly successful business. Bring your specific challenges and explore effective ways of handling them in this interactive class.
Instructor: Pamela Ziemann, Authentic Presentation Skills for Sales You Can Count On
Know Your Customers’ Buying Motives
Who are your customers? Why do they buy? Learn the essentials of buyers’ habits and how you can target your ideal customer. We will discuss how marketing and advertising affects buying habits and motivates people to purchase. Learn the most important reason people buy. Discover what you need to know to target your ideal customer
Instructor: Karen Waddington, Beyond Marketing
How Businesses Get the Funds They Need to Grow
description coming soon
Make Your Money Work for You: Start Investing in Yourself NOW!
Spend $25 this week on your future. Start a wealth account for yourself and another one for your business marked "do not touch for anything but building my wealth.” Boost your self-confidence by knowing you are taking care of yourself through this act of self-honor. As small amounts add up, you'll start getting excited. Savings and retirement ideas for future financial freedom, including Self- Directed IRAs which allow you to invest beyond the stock market/ treasury bills/ bonds/ mutual funds. Great IRA investment ideas, including real estate, a franchise and joint ventures. Take this class and jump start your retirement funds.
Instructor: Merry C. McNutt, CPA, MBA
Not All E-mails Are Spam: Secrets to Successful Web Marketing
Too many small business owners avoid e-mail marketing because they equate it with “spamming.” But done right, e-marketing can be both effective and economical. In this class, you’ll learn the basics: from how to build your list and understanding spamming laws to the importance of subject lines and content that will get your mail read and technical advice on using an e-mail service.
Instructor: Bob Dunn, MarketingYourSmallBiz.com
Make More Money from Your Website
Did you know that 98% of all small business websites are not successful. Becoming one of the top 2% can be relatively easy -- if you know these key secrets:
• the single biggest mistake made by website owners, copywriters, and marketers
• 10 tips for creating more revenue -- at ZERO additional cost!
• one easy, simple offline method for promoting your website that you can do in 20 seconds
Veteran internet marketing professional Jim Rosemary, gives will you dozens more practical tips during this fast-paced seminar that will improve your bottom-line -- GUARANTEED!
Instructor: Jim Rosemary, New Tech Web
Networking Panel - Smart Networking
In this panel discussion, experts in the field of networking discuss how networking is vital to the solopreneur and small business owner. Both in-person and online networking will be discussed.
Panel Participants:
Bob Dunn - MarketingYourSmallBiz.com
Jim Rosemary - New Tech Web
Dan McComb - Biznik
Pamela Ziemann- Ziemann Enterprises
Maximize Your Legal Business Tax Deductions
Are you paying too much in taxes? Learn how to maximize the tax deductions you have the legal right to take advantage of. Find out about tax deductions for the self-employed and real estate investors. I pay taxes for community benefits, but I don't want to pay a penny more than I have to. Learn how to reduce your tax burden and maximize every legal tax deduction available. There will be time to ask questions regarding your specific issues.
Instructor: Merry C. McNutt, CPA, MBA
Supercharge Your Web Presence
In this seminar, we’ll use actual, live websites to demonstrate:
• how to view your website like a search engine robot
• common barriers to search engine optimization
• effective strategies to help the search engine robots index your website more deeply and frequently
• how to develop a website so it attracts significant volumes of new business through the major search engine
Instructor: Elizabeth A. Paulsen, Cascade e-Commerce Solutions, Inc.
Marketing Plan - Useless Unless Used
Does your company have a marketing plan? Who's working harder: you or it? If your marketing plan is collecting dust on a shelf, or you haven't even written one, you will benefit from this seminar. Learn what to include in the marketing plan, as well as the steps to develop a plan that can be used for growth and goal setting in your business . Also, learn: important things to consider when writing or editing your plan; the 5 components every plan needs; and how to use your marketing plan as a business tool.
Instructor: Karen Waddington, Beyond Marketing
Big Marketing Ideas, Small Budget: Eight Low-Cost Marketing Strategies
Small businesses— especially start-up— need marketing, but often lack the budget for it. Learn how to promote your business with low- or no-cost strategies, such as: co-marketing with complementary businesses; building a prospect list by building your credibility; sending out an e-newsletter; finding opportunities for free PR, widening your networking circle and getting involved in business, organizations and the community.
Instructor: Bob Dunn, MarketingYourSmallBiz.com
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